Company: PennEngineering
Location: Danboro, Pennsylvania (Philadelphia region; hybrid work arrangement specified in the detailed description)
Job Type: Full-time
Salary: $130,000 per year
PennEngineering is seeking a Digital Marketing Manager to lead digital marketing strategy and execution across its brands. This role focuses on lead generation, paid media, SEO/AEO strategy, marketing automation, campaign performance, and data-driven reporting in a B2B environment.
Key Responsibilities:
Develop digital marketing initiatives aligned with business and regional goals.
Manage paid search and display campaigns, including Google Ads and 6sense.
Oversee SEO/AEO agency deliverables and translate findings into content and campaign priorities.
Build reporting dashboards to track KPIs, funnel performance, and campaign ROI.
Coordinate marketing technology and data integration across HubSpot, 6sense, Salesforce, and connected platforms.
Develop and Manage the Content & Campaign Specialist.
Collaborate with IT, web, analytics, and marketing teams to improve website UX and lead generation.
Key Requirements:
At least 7 years of B2B digital marketing experience.
Paid search experience, paid social, and display advertising.
Knowledge of SEO/AEO, HubSpot, GA4, Search Console, and reporting tools.
Familiarity with 6sense or similar account-based marketing platforms.
Experience managing agencies or freelance partners and at least one direct report.
Strong analytical, communication, and project management skills.
Benefits: Health, dental, and vision coverage; 401(k) matching; paid time off and holidays; parental leave; tuition reimbursement; and a referral bonus program.
Work Arrangement Note: Although the listing header indicates remote work, the detailed job description specifies a hybrid position in Danboro, Pennsylvania.
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