Job Summary
The role focuses on increasing conversion rates, revenue per visitor, average order value, and checkout completion through data analysis, experimentation, and effective digital merchandising.
Responsibilities include analyzing website and sales-funnel performance, identifying conversion barriers, developing optimization roadmaps, and designing and evaluating controlled experiments. The manager will oversee product and promotional presentation, improve product recommendations and upselling opportunities, validate website changes before and after launch, and monitor pricing displays, forms, tracking, cart functionality, and checkout experiences. Collaboration with marketing, product, content, technology, and analytics teams is central to the role.
Candidates should have at least four years of experience in e-commerce, conversion rate optimization, growth marketing, or digital product optimization. Demonstrated success improving transactional website conversions, hands-on experimentation skills, strong GA4 and e-commerce analytics knowledge, and practical WordPress experience are required. Familiarity with HubSpot, Google Tag Manager, HTML, CSS, subscription products, or personalization tools is beneficial.
This is a full-time remote role (US-based candidates). The role offers the opportunity to improve commercial performance across six professional education brands. The position is an individual-contributor role with internal technology support for website implementation.
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