Job Summary
Electromed is hiring a Digital Marketing Specialist to lead digital marketing initiatives that increase website traffic, generate leads, and strengthen the SmartVest brand. The role focuses on Direct-to-Consumer (DTC) and Direct-to-Physician (DTP) marketing strategies across paid advertising, SEO, SEM, email, website optimization, and social media.
The Digital Marketing Specialist will manage and optimize PPC campaigns, conduct keyword research, monitor advertising budgets and ROI, improve website SEO and metadata, and analyze digital performance. The position also involves creating and optimizing email campaigns, managing social media channels and social PPC advertising, conducting conversion testing, and providing analytics and competitor insights to stakeholders.
Candidates should have a Bachelor’s degree in Marketing, Digital Marketing, or a related field and at least 3 years of digital advertising and PPC experience. Experience with SEO, keyword research, email marketing, social media, WordPress, CRM platforms, and Google Ads/Analytics is valuable. Salesforce Marketing Cloud, healthcare or medical device marketing, and HTML/CSS/JavaScript experience are additional advantages.
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