The company seeks a proactive Director of Marketing & Lead Operations to lead marketing strategy, lead generation, CRM performance, and cross-team coordination between marketing, call center, and sales. This key leadership role combines strategic planning with hands-on execution and may eventually expand into managing a larger marketing team.
Responsibilities include developing marketing plans, managing Facebook and Instagram ads, Google Ads, SEO, email campaigns, website initiatives, budgets, vendor relationships, and performance reporting. The Director will track the full customer journey from lead source through appointment, demo, sale, and revenue while improving attribution, campaign efficiency, and return on investment.
The role also owns CRM optimization, including lead routing, workflows, automations, integrations, reporting, user support, and data accuracy. In partnership with the Call Center Supervisor, the Director will improve scripts, follow-up procedures, response times, appointment-setting performance, lead quality, and alignment between marketing and sales.
Qualified candidates should have at least three years of marketing leadership experience, strong digital marketing and analytics knowledge, CRM expertise—preferably GoHighLevel—and experience managing teams, vendors, campaigns, and lead-generation operations. Previous call-center or appointment-setting experience is strongly preferred.
This is a remote position requiring availability Monday through Friday from 8:00 a.m. to 5:00 p.m. Pacific Time. The annual salary range is $80,000–$100,000, with health insurance and paid time off.
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